RTBlog
by Tobi Elkin, Staff Writer
I've always thought Jordan Bitterman, Mindshare's chief strategy officer, North America, is a really smart guy. Since he's in the thick of the real-time/programmatic media universe, I touched base
with … Read the whole story
by Tobi Elkin
The bad news is that the U.S. digital advertising industry is losing $8.2 billion a year due to fraudulent impressions, infringed content, and costs … Read the whole story
COMMENTARY
by Tim Koschella, Op-Ed Contributor
Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, … Read the whole story
by Felicia Greiff
Poland-based marketing tech company Codewise has selected Digital Element to improve real-time analytics capabilities, as well as the accuracy of traffic delivery and tracking. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do you know the difference between probabilistic and deterministic audience data - and how people are using these different types of data to build … Read the whole story
by Felicia Greiff
Programmatic platform iClick Interactive Asia has partnered with Tencent Social Ads for "first look" access to the ad inventory of its Chinese social media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of mismatched … Read the whole story
-
by Laurie Sullivan
Google made a move Tuesday to give select advertisers more insight into a publisher's available inventory before they make a programmatic bid to serve … Read the whole story
-
by editor
Correction: A story that appeared in the Dec. 1 Real-Time Daily said that Zeropark and Voluum were Digital Element's products. In fact, they are … Read the whole story