RTBlog
by Tobi Elkin, Staff Writer
Kelly Wenzel, chief marketing officer at Centro, a digital advertising technology firm that's on the front lines of marketing technology, thinks consolidation of ad tech systems, the arms race for … Read the whole story
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by Tobi Elkin
Omnichannel DSP Turn has laid off 57 of 400 employees as it refocuses on its strengths and dials down on SaaS services, a company … Read the whole story
by Felicia Greiff
Ad-quality firm DoubleVerify is launching an in-app viewability solution with Israeli mobile marketing firm Ubimo to ensure "consistent and scalable viewability measurement across the … Read the whole story
by Felicia Greiff
The Media Trust has launched its Digital Threat Intelligence (DTI), a real-time threat intelligence feed of information on Web-based malware attacks. Read the whole story
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by Tobi Elkin
Ad tech firm AppNexus today said that it expanded its exclusive global partnership with Microsoft Corp. Read the whole story
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by Tobi Elkin
A SpotX whitepaper finds that broadcasters distribute video content via as many as 30 different vehicles but most have yet to realize the true … Read the whole story
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by Tobi Elkin
Impact Radius on Wednesday announced it had acquired the Clearsaleing marketing attribution business of ebay Enterprise. The acquisition expands Impact Radius' portfolio of media … Read the whole story
COMMENTARY
by Tim Koschella, Op-Ed Contributor
Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, … Read the whole story