RTBlog
by Joe Mandese
Normally, I don't like to use this blog to grouse about the behind-the-scenes ops of one of our sources, but it's rare that I have this kind of opportunity to … Read the whole story
-
by Felicia Greiff
An eMarketer report showed research from Strata in which two-thirds of ad agency professionals said they wouldn't allocate programmatic ad dollars to local TV, … Read the whole story
COMMENTARY
by Mike Peralta, Op-Ed Contributor
It's easy to see how growth and fraud go hand-in-hand. Programmatic is a great tool for data-oriented marketers looking to reach precise audiences across … Read the whole story
by Felicia Greiff
Spreaker, a podcasting platform that lets users stream and create shows, announced it joined the a2x audio ad exchange powered by Triton Digital, an … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As outdoor ads become more like TV/video, they can likewise use programmatic techniques for ad buying. Sean Hargrave discussed the linking of digital outdoor … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
In-app mobile ad blocking could be the next prompt for publishers to take a stand and deny the ad blockers. Read the whole story
by Joe Mandese
Citing "limited creation" of the kind of new mass marketing categories known to stimulate ad spending, as well as a "diminished role" for local … Read the whole story