RTBlog
by Tobi Elkin, Staff Writer
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accordant Media who cast their predictions for 2016. Among their projections, programmatic will become a truly cross-channel
discipline. Read the whole story
by Tobi Elkin
Copenhagen-based Adform has raised $21.5M to fund global growth of its independent and open full-stack ad tech platform. The investment represents a debt financing … Read the whole story
by Tobi Elkin
Ve Interactive acquires eBay Enterprise Marketing Solutions' display retargeting business for an undisclosed sum. Read the whole story
by Felicia Greiff
Ooyala's newest study set out to find which cities watch the digital football (and other sports) on game days, thereby winning "StreamingBowl 2015." Read the whole story
by Felicia Greiff
Research from AppNexus found that in APAC (Asia-Pacific) region, the majority of programmatic adopters use the technology for mobile and video ads. Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion videos a day on its … Read the whole story
by Joe Mandese
In a finding that reinforces a Norman Rockwell view of Thanksgiving, Americans did disconnect from the Web during this year's gatherings -- sort of. … Read the whole story
by Laurie Sullivan
The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken … Read the whole story
by Larissa Faw, Steve McClellan
That's about a percentage point (give or take) improvement over estimated growth for 2015, and it's driven largely by special events like the Olympics … Read the whole story