RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accordant Media who cast their predictions for 2016. Among their projections, programmatic will become a truly cross-channel discipline. Read the whole story
Copenhagen-based Adform has raised $21.5M to fund global growth of its independent and open full-stack ad tech platform. The investment represents a debt financing … Read the whole story
Ve Interactive acquires eBay Enterprise Marketing Solutions' display retargeting business for an undisclosed sum. Read the whole story
Ooyala's newest study set out to find which cities watch the digital football (and other sports) on game days, thereby winning "StreamingBowl 2015." Read the whole story
Research from AppNexus found that in APAC (Asia-Pacific) region, the majority of programmatic adopters use the technology for mobile and video ads. Read the whole story
Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion videos a day on its … Read the whole story
In a finding that reinforces a Norman Rockwell view of Thanksgiving, Americans did disconnect from the Web during this year's gatherings -- sort of. … Read the whole story
The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken … Read the whole story
That's about a percentage point (give or take) improvement over estimated growth for 2015, and it's driven largely by special events like the Olympics … Read the whole story