RTBlog
by Tobi Elkin, Staff Writer
Accordant Media's Art Muldoon and Matt Greitzer say viewabiilty metrics will remain confusing in 2016. There will be fewer -- but probably better -- ads, and private marketplaces will take … Read the whole story
by Felicia Greiff
Brazilian media company Abril Group has partnered with Google on new programmatic models that advertisers can use for the publishers' digital titles. Read the whole story
by Felicia Greiff
A report called "Reaching Full Potential," from AppNexus and Warc found that 65% of ad professionals in the APAC (Asia-Pacific) region said they believe … Read the whole story
by Laurie Sullivan
The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken … Read the whole story
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by Tobi Elkin
Strata, a provider of media buying and selling software, today announced a partnership with Triton Digital, a tech provider for the audio industry. The … Read the whole story
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by Tobi Elkin
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "2016 as a year in which smart advertisers will stop spending their budgets … Read the whole story
COMMENTARY
by Keith Pieper, Op-Ed Contributor
For many advertisers, 50% of programmatic ad buys have a single destination: nowhere. It might sound cliched, but if you're not minding the shop, … Read the whole story
COMMENTARY
by Jon Last, Columnist
The adoption of advanced analytics has made an unprecedented impact in the way that general managers configure the rosters of their teams. As a … Read the whole story