Accordant Media's Art Muldoon and Matt Greitzer say viewabiilty metrics will remain confusing in 2016. There will be fewer -- but probably better -- ads, and private marketplaces will take … Read the whole story
Brazilian media company Abril Group has partnered with Google on new programmatic models that advertisers can use for the publishers' digital titles. Read the whole story
A report called "Reaching Full Potential," from AppNexus and Warc found that 65% of ad professionals in the APAC (Asia-Pacific) region said they believe … Read the whole story
The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken … Read the whole story
Strata, a provider of media buying and selling software, today announced a partnership with Triton Digital, a tech provider for the audio industry. The … Read the whole story
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "2016 as a year in which smart advertisers will stop spending their budgets … Read the whole story
For many advertisers, 50% of programmatic ad buys have a single destination: nowhere. It might sound cliched, but if you're not minding the shop, … Read the whole story
The adoption of advanced analytics has made an unprecedented impact in the way that general managers configure the rosters of their teams. As a … Read the whole story