RTBlog
by Tobi Elkin, Staff Writer
RTBlog checked in with ad-tech software firm Mediaocean for thoughts on 2016. Bill Wise, CEO, and Meghan Grienenberger, VP of media operations at Mbuy, a division of Mediaocean, weighed in … Read the whole story
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by Tobi Elkin
Online ad exchange OpenX may be looking at options for sale or acquisition, or it may be the acquirer, according to a report on … Read the whole story
by Felicia Greiff
Digital media buying network Xaxis names Matt Sweeney as its new CEO-North America. Read the whole story
by Felicia Greiff
Whiskey brand Glenfiddich launched one of the inaugural campaigns on DISH Media Sales' programmatic marketplace for linear TV, using real-time bidding powered by Rocket … Read the whole story
by Laurie Sullivan
Digital marketing company Connexity announced Monday the acquisition of Hitwise, which supports online clickstream data collection and consumer behavioral analytics -- giving marketers visibility … Read the whole story
by Ben Frederick
Powa Technologies, a London-based mobile payments company, announced new tech today that recognizes print and other ads with or without QR codes, finds the … Read the whole story
by Aaron Baar
During the holiday season, when so many people are looking to take -- and share -- the most impactful images, Canon is giving New … Read the whole story
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by Amy Corr
Centro named Alexa Sanchez as vice president, media strategy and operations for the east. Previously, Sanchez was vice president, group media director at DigitasLBi. Read the whole story
COMMENTARY
by Frank Guzzardo, Op-Ed Contributor
Technology has changed how consumers plan and book travel — and technology can enhance how travel ads are served to consumers, making for more … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
It was only a matter of time. Due to exceptional ad-buying efficiencies and shifting consumer tastes, the programmatic and mobile revolutions officially merged in … Read the whole story