RTBlog
Joanna O'Connell joined ad tech company MediaMath as chief marketing officer after a stint as lead analyst at AdExchanger. RTBlog had the pleasure of speaking with her on the industry … Read the whole story
Ad-tech company Mediaocean is partnering with iHeartMedia --- giving Mediaocean customers access to iHeartMedia's broadcast radio inventory. Read the whole story
AOL Platforms and Dailymotion have announced a deal that gives advertisers direct access to Dailymotion's inventory by way of AOL's One ad platform. Read the whole story
Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesday said it added several new global data brands to its portfolio in … Read the whole story
- COMMENTARY
With brands and agencies increasingly on the warpath against digital ad fraud, premium publishers had better get their own houses in order -- or … Read the whole story
- COMMENTARY
The latest analysis of this year's Christmas ads offers simple advice. Make 'em laugh, make 'em cry -- but always keep it real. Read the whole story
