RTBlog
Teads' Bertrand Quesada predicts that native video will play a more important role in 2016 as consumers become even more fed up with pre-roll video. Read the whole story
Viewability is the name of the game for Moat, the SaaS marketing analytics firm that Tremor Video selected as a partner for its DSP. Read the whole story
Seeking to boost the efficiency of both buyers' and sellers' programmatic ad strategies, Smart AdServer and MediaMath on Wednesday announced they will now offer … Read the whole story
Global data management platform Lotame tapped Alex Sibois as managing director for the Asian Pacific (APAC) region in an effort to drive business growth … Read the whole story
The IAB is hosting a summit after its 2016 IAB Annual Leadership Meeting to discuss ad blocking, the shifting video buying landscape and content … Read the whole story
- COMMENTARY
Does social advertising use marketing techniques to convert, or is marketing paying advertising fees to show marketing messages? The answer is, it doesn't matter … Read the whole story
