Jason Uechi, director of engineering and data science, YP Mobile Labs, spoke with RTBlog about his predictions for 2016 and insights on the use of data. Uechi is responsible for … Read the whole story
BPA Worldwide has launched a new certification program to support the Trustworthy Accountability Group's new Inventory Quality Guidelines, which outline disclosures for inventory acquisition … Read the whole story
Before the programmatic media boom, a planner's time was spent meeting with sites and publishers and negotiating a plan that delivered the most impressions … Read the whole story
A land deal being voted on Monday by the Montgomery County Commission and the Clarksville-Montgomery County Industrial Development Board would give Google the green … Read the whole story
New York-based mobile ad platform StartApp recently announced a partnership with Inneractive, an Israel-based mobile ad exchange, to provide a programmatic video exchange to … Read the whole story