MediaPost Publications - Real-Time Daily 12/23/2015

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RTBlog

Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data

by Tobi Elkin, Staff Writer

Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fyber, spoke with RTBlog about the coming year. A subsidiary of RNTS Media N.V., Fyber empowers app developers to … Read the whole story

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Bauer Xcel Media's Christian Baesler Talks Header Bidding, Going Almost 100% Programmatic
by Felicia Greiff
Bauer Xcel Media, digital arm of global publisher Bauer Media, is almost 100% programmatic. Read the whole story
AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers
by Sara Guaglione
Ad tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in … Read the whole story
Mobile 2016: Looking Ahead
by Ben Frederick
Everyone expects more money will be spent on mobile advertising next year than this past year. Looking ahead, marketers and brands alike are still … Read the whole story