MediaPost Publications - Real-Time Daily 12/24/2015

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RTBlog

Ooyala's Scott Braley Predicts More Tech M&As, Ad Spend For OTTs

by Tobi Elkin, Staff Writer

RTBlog spoke with Scott Braley, GM of Programmatic at Ooyala, which aims to provide analytics to help broadcasters, media companies and brands monetize and build more engaged and profitable audiences … Read the whole story

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OpenX Partners With Quebecor Media
by Felicia Greiff
OpenX announced a partnership with Canadian company Quebecor Media this week. Read the whole story
Microsoft Takes Aim At Adware On PCs Running Windows
by Laurie Sullivan
Microsoft will identify and remove adware from Windows PCs in 2016, in an effort to prevent ad-injection software from sneaking in, thus keeping users … Read the whole story