Mike Sands is CEO of Signal, a marketing technology and data platform that helps marketers connect with their customers via their first-party data. Sands shared seven predictions for 2016 with … Read the whole story
If you assume the engaged beer, wine and spirits audience is young and male (the many ads playing during televised sports games might lead … Read the whole story
The event, Viva Technology Startup Connect Paris 2016, is designed to "solidify France's role in the world of innovation and start-ups," the holding company … Read the whole story
As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on … Read the whole story
Among watch and jewelry marketers, only Tiffany & Co. and Cartier earn L2's "Digital Genius" distinction. The report points out that these are uneasy … Read the whole story
Digital video has been training in the background and is now poised to give TV a good fight in the coming years. Read the whole story