Ground Signal Co-founder and CEO Tony Longo sees location playing a key role in the formation of new attribution models, and predicts that social media will drive merchandising. Read the whole story
Leave it to the experts to say it best. This year, readers were most interested in cross-device methodology, programmatic video, mobile, metrics, scaling native … Read the whole story
A survey from Reuters Digital News Report shows that more than 30 percent of online news audiences actively avoid sites where display banner ads … Read the whole story
More people than ever are now consuming radio and audio on digital sources. Since 2013, digital audio streams have increased 97% year-on-year and now … Read the whole story