RTBlog
by Tobi Elkin, Staff Writer
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstillery, about the challenge of finding new audiences for marketers. Moores says mobile prospecting will require improved access to … Read the whole story
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by Felicia Greiff
Last month, a study by mobile ad tech firm AppLift and security company Forensiq said "a surprising proportion of programmatic mobile ad impressions -- … Read the whole story
by Aaron Baar
Of the top 10 stories, three followed the rise of streaming media, noting the high churn rates among streaming subscribers, the increase of connected … Read the whole story
by Joe Mandese
Nielsen this morning announced that James Attwood Jr. has been named non-executive chairman of its board, succeeding David Calhoun, the former Nielsen CEO who … Read the whole story
COMMENTARY
by Shaun Quigley, Op-Ed Contributor
The principal limitation for marketers is the lack of actionable data (not the lack of data). For many organizations, there is actually too much … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
There's still some consumer life out there, although it is January, according to eBay Advertising's latest research. Read the whole story