Rocket Fuel, Resolute Digital, DISH and Glenfiddich executives chatted about programmatic TV during a C Space Storytellers panel at the Consumer Electronics Show (CES) in Las Vegas. Read the whole story
The Television Bureau of Advertising (TVB), the trade group that represents local TV broadcasters, in partnership with a Pearl-TV-led working group, has issued guidelines … Read the whole story
In a pact with Rubicon Project, Zynga is making all of its directly sold ad inventory available programmatically. This is made possible through Rubicon's … Read the whole story
Startup AdsNative named Lewis Rothkopf its new CRO. Rothkopf was previously SVP-global monetization solutions at Millennial Media, the mobile app ad network AOL acquired … Read the whole story