RTBlog
by Tobi Elkin, Staff Writer
MediaMath on Wednesday announced the launch of a proprietary data service called Helix. The new service aims to package the large data sets that MediaMath's partners and its clients provide, … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau's (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public … Read the whole story
by Felicia Greiff
G+J e|MS, marketing arm of European printer and publisher Gruner + Jahr, has tapped PubMatic to push its mobile ads. PubMatic will monetize G+J … Read the whole story
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by Felicia Greiff
SpotX, a video inventory management platform headquartered in Denver, has announced a new managing director of JAPAC to lead the company's expansion into new … Read the whole story
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by Felicia Greiff
Audience management platform adsquare and programmatic platform Smart AdServer announced a partnership today. Read the whole story
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by Felicia Greiff
Yahoo Canada is partnering with Soho Media Solutions' advertising platform, InGame.Ad, to display digital ads triggered by real-time events across Yahoo properties in Canada. Read the whole story
COMMENTARY
by Adam Soroca
The programmatic queries-per-second (QPS) arms race must end. Isn't the industry mature enough to stop the "mine is bigger than yours" argument? To that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Expect Google engineers to experiment with new programmatic capabilities in 2016. That's the word from Joshua Spanier, marketing director of global media at Google, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Research showing a disconnect between tech and marketers is one thing, but in a mobile-first world, will programmatic display transition anyway? Read the whole story