MediaMath on Wednesday announced the launch of a proprietary data service called Helix. The new service aims to package the large data sets that MediaMath's partners and its clients provide, … Read the whole story
The Interactive Advertising Bureau's (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public … Read the whole story
G+J e|MS, marketing arm of European printer and publisher Gruner + Jahr, has tapped PubMatic to push its mobile ads. PubMatic will monetize G+J … Read the whole story
SpotX, a video inventory management platform headquartered in Denver, has announced a new managing director of JAPAC to lead the company's expansion into new … Read the whole story
Audience management platform adsquare and programmatic platform Smart AdServer announced a partnership today. Read the whole story
Yahoo Canada is partnering with Soho Media Solutions' advertising platform, InGame.Ad, to display digital ads triggered by real-time events across Yahoo properties in Canada. Read the whole story
The programmatic queries-per-second (QPS) arms race must end. Isn't the industry mature enough to stop the "mine is bigger than yours" argument? To that … Read the whole story
Expect Google engineers to experiment with new programmatic capabilities in 2016. That's the word from Joshua Spanier, marketing director of global media at Google, … Read the whole story
Research showing a disconnect between tech and marketers is one thing, but in a mobile-first world, will programmatic display transition anyway? Read the whole story