RTBlog
AdRoll's State of the Industry Report finds 66% of marketers planning to increase their programmatic ad spend in 2016. Read the whole story
Privately held OpenX has opened the kimono on its year-end 2015 financials, and those numbers paint a rosy picture: net revenue of $140 million, … Read the whole story
LendingTree came to TruSignal with a challenge, said TruSignal's VP-marketing, Pete LaFond. The financial services company wanted to make its marketing more efficient, identifying … Read the whole story
- COMMENTARY
Game theory just sounds fun. It rings of intriguing calculations done in the interest of entertaining or worthwhile pursuits: How to choose your March … Read the whole story
A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year … Read the whole story
Of the dis-invitation, IAB spokesperson Laura Goldberg said: "The IAB Annual Leadership Meeting is for serious conversation among important digital industry stakeholders." Read the whole story
- COMMENTARY
Apple's iAd won just 5% of the mobile market that it claimed it would share with Google. Sales teams are out, and programmatic is … Read the whole story
