RTBlog
Programmatic technologies seem to invite greater distrust and fraud into the advertising ecosystem, according to Kevin Rettig, senior manager, personalization & customer analytics, Accenture. So Rettig says the industry needs … Read the whole story
At a time when both Madison Avenue and the digital publishing community it depends on are struggling to find a solution to the potentially … Read the whole story
MediaPost's event "The Reckoning" in Washington, D.C., Tuesday kicked off with a frank conversation on ad blocking. Read the whole story
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused on the increasingly complex media-buying and -selling landscape -- complete with layers of … Read the whole story
Yahoo on Wednesday announced the availability of programmatic native advertising on the BrightRoll Exchange, meaning advertisers and publishers can now bid on native mobile … Read the whole story
- COMMENTARY
Apple's iAd won just 5% of the mobile market that it claimed it would share with Google. Sales teams are out, and programmatic is … Read the whole story
