RTBlog
by Felicia Greiff, Staff Writer
How can a global company target key decision-makers? Through profile modeling, automation and real-time marketing, of course. Read the whole story
by Felicia Greiff
The Internet is all atwitter over a new browser that claims to block "all the greed and ugliness on the Web that slows you … Read the whole story
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by Tobi Elkin
Rubicon Project has teamed up with AdMore, an independently owned automated TV ad platform, and will enable marketers to reach linear TV audiences in … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) on Monday announced the launch of the IAB Data Center of Excellence, a new independently funded unit within IAB, … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau (IAB) Board of Directors elected Lauren Wiener, president, buyer platforms, Tremor Video, chair of the IAB Board at its annual … Read the whole story
by Laurie Sullivan
The IAB has appointed Lauren Wiener, president of buyer platforms at video advertising company Tremor Video, its new chair for 2016. Wiener said that … Read the whole story
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by Steve Smith
Are there any "good actors" leading by example in the fight against ad fraud? So asked MediaPost's Bob Garfield of a panel on complexity, … Read the whole story
by Joe Mandese
The U.S. ad market finished 2015 with its highest December since MediaPost and Standard Media Index began tracking the marketplace in 2009. The U.S. … Read the whole story