RTBlog
How can a global company target key decision-makers? Through profile modeling, automation and real-time marketing, of course. Read the whole story
The Internet is all atwitter over a new browser that claims to block "all the greed and ugliness on the Web that slows you … Read the whole story
Rubicon Project has teamed up with AdMore, an independently owned automated TV ad platform, and will enable marketers to reach linear TV audiences in … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday announced the launch of the IAB Data Center of Excellence, a new independently funded unit within IAB, … Read the whole story
The Interactive Advertising Bureau (IAB) Board of Directors elected Lauren Wiener, president, buyer platforms, Tremor Video, chair of the IAB Board at its annual … Read the whole story
The IAB has appointed Lauren Wiener, president of buyer platforms at video advertising company Tremor Video, its new chair for 2016. Wiener said that … Read the whole story
Are there any "good actors" leading by example in the fight against ad fraud? So asked MediaPost's Bob Garfield of a panel on complexity, … Read the whole story
The U.S. ad market finished 2015 with its highest December since MediaPost and Standard Media Index began tracking the marketplace in 2009. The U.S. … Read the whole story
