Jelli, which enables programmatic platforms for the radio industry, on Tuesday announced a growth rate of 219% in 2015 over the prior year. The reach of its platform audience grew … Read the whole story
Videology, a software provider for converged TV and video advertising, on Tuesday announced that it's offering viewable campaign delivery. Videology's platform will enable users … Read the whole story
Sky announced Monday that it has invested $10 million in DataXu, a Boston-based programmatic firm that offers analytics and tools for programmatic ads. Read the whole story
Metamarkets, a real-time marketing analytics company for programmatic exchanges and buyers, announced two executive changes today: Devan Fearman came on board as VP of … Read the whole story
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should be regulating the ad trafficking pipeline? Alex Skatell, CEO and Founder, The Independent … Read the whole story
Expanding its efforts to measure traditional TV commercial activity, TV advertising researcher iSpot.tv will offer more details about specific TV advertising performance, as well … Read the whole story
Though marketers are definitely looking for tools to consolidate their work and make their life easier, that's not what most are doing in practice. Read the whole story