RTBlog
by Tobi Elkin, Staff Writer
Marta Martinez leads AOL's advertising sales organization, where her mission is to simplify marketing for AOL's clients. She's doing that by educating clients on a holistic approach to programmatic
advertising … Read the whole story
COMMENTARY
by Mike Caprio, Op-Ed Contributor
Programmatic is a framework that allows technology to help buyers access audiences, and for publishers to easily and efficiently monetize these audiences. It's a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For all the problems traditional linear TV has -- measurement issues and shifting TV content to new platforms/devices -- just look at the growing-even-more-complicated … Read the whole story
by Felicia Greiff
RevJet CEO Mitchell Weisman discusses his company's recently launched Creative Side Platform. Read the whole story
COMMENTARY
by Dave Hendricks
Ad tech and online advertising as a whole are undergoing a period of drastic change. If mobile kills the former Internet marketing star, how … Read the whole story
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by Ben Frederick
ITN Networks announced a strategic investment in Torrential Inc. on Wednesday to combine the capabilities of its programmatic linear television technology with Torrential's mobile-first … Read the whole story
by Gavin O'Malley
For the full year, Facebook posted $3.69 billion in profit on $17.93 billion in revenue -- up 44% since 2014. "2015 was a great … Read the whole story