RTBlog
by Felicia Greiff, Staff Writer
Rob Lennon, senior product marketing manager, PaperG, weighed in on what he thinks marketers will bring to the Super Bowl this year. Read the whole story
by Tobi Elkin
A Rubicon Project survey finds that likely voters are less distracted and more engaged when they consume digital content. In fact, three in five … Read the whole story
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by Tobi Elkin
Sickweather, developer of a real-time map of illness, on Friday announced it has opened its cognitive API (application programming interface) for disease surveillance to … Read the whole story
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by Tobi Elkin
Real-time data returns: not showing up for Thursday night's GOP debate was a bad move for Donald Trump. Read the whole story
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by Tobi Elkin
Index Exchange on Friday announced a partnership with Integral Ad Science that will enable Index Exchange customers to take viewability, fraud, brand safety and … Read the whole story
COMMENTARY
by David Dowhan
In the move toward data-driven cross-device targeting and marketing, marketers are pushing for a more seamless link between data, its application and its activation. … Read the whole story
by Steve McClellan
The two groups formed a joint task force last spring to develop principles on the issue of transparency. Later, the ANA separately commissioned a … Read the whole story