RTBlog
Rob Lennon, senior product marketing manager, PaperG, weighed in on what he thinks marketers will bring to the Super Bowl this year. Read the whole story
A Rubicon Project survey finds that likely voters are less distracted and more engaged when they consume digital content. In fact, three in five … Read the whole story
Sickweather, developer of a real-time map of illness, on Friday announced it has opened its cognitive API (application programming interface) for disease surveillance to … Read the whole story
Real-time data returns: not showing up for Thursday night's GOP debate was a bad move for Donald Trump. Read the whole story
Index Exchange on Friday announced a partnership with Integral Ad Science that will enable Index Exchange customers to take viewability, fraud, brand safety and … Read the whole story
- COMMENTARY
In the move toward data-driven cross-device targeting and marketing, marketers are pushing for a more seamless link between data, its application and its activation. … Read the whole story
The two groups formed a joint task force last spring to develop principles on the issue of transparency. Later, the ANA separately commissioned a … Read the whole story
