RTBlog
by Felicia Greiff, Staff Writer
Here is the lowdown on the real-time marketing tools that marketers can use during live events. Read the whole story
by Felicia Greiff
Kantar Media and 4C are partnering on a cross-screen targeted political ad solution, the companies announced on Monday. Read the whole story
by Tobi Elkin
Xaxis on Tuesday named Jason Webby SVP, client engagement. In that role, he'll be responsible for leading the programmatic sales and account management team … Read the whole story
by Laurie Sullivan
Alphabet's revenue from its Google advertising division rose 17% year-over-year (YoY) for the fourth quarter in 2015 to $19.078 billion, driven by a declining … Read the whole story