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by Tobi Elkin
Programmatic marketing software provider DataXu on Tuesday announced a new Pre-Bid Viewability capability that integrates third-party viewability optimization from comScore, DoubleVerify and Integral Ad … Read the whole story
COMMENTARY
by Brad Piggott, Op-Ed Contributor
Programmatic is a strategy for automotive brands to consider holistically, not just a way to buy media. Read the whole story
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by Tobi Elkin
Quantcast, a provider of real-time advertising services, on Tuesday released research findings that challenge traditional notions of viewability. The study found that given current … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Wired is taking a bold stance -- and it's time for quality publishers to follow and call time on digital shoplifters. Read the whole story
by Felicia Greiff
Ad platform Jivox is now powering real-time ads for e-commerce sites with data from Taggstar. Jivox can use browsing histories to identify popular products, … Read the whole story
by Felicia Greiff
Wired is offering a new option to readers who block ads: $3.99 for four weeks of ad-free access. Users who want to see the … Read the whole story
by Sara Guaglione
Since an initial integration of header bidding into the Playwire video platform in December 2015, the company's U.S. publishing partners have seen an 85% … Read the whole story