Programmatic marketing software provider DataXu on Tuesday announced a new Pre-Bid Viewability capability that integrates third-party viewability optimization from comScore, DoubleVerify and Integral Ad … Read the whole story
Programmatic is a strategy for automotive brands to consider holistically, not just a way to buy media. Read the whole story
Quantcast, a provider of real-time advertising services, on Tuesday released research findings that challenge traditional notions of viewability. The study found that given current … Read the whole story
Wired is taking a bold stance -- and it's time for quality publishers to follow and call time on digital shoplifters. Read the whole story
Ad platform Jivox is now powering real-time ads for e-commerce sites with data from Taggstar. Jivox can use browsing histories to identify popular products, … Read the whole story
Wired is offering a new option to readers who block ads: $3.99 for four weeks of ad-free access. Users who want to see the … Read the whole story
Since an initial integration of header bidding into the Playwire video platform in December 2015, the company's U.S. publishing partners have seen an 85% … Read the whole story