MediaPost Publications - Real-Time Daily 02/12/2016

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RTBlog

PubMatic CEO Rajeev Goel On Publishing And Its Blocker Problem

by Felicia Greiff, Staff Writer

PubMatic CEO Rajeev Goel talks to Real-Time Daily about what his company has been doing since December's layoffs, as well as trends he's seeing. Read the whole story

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Nielsen Adds More Business For Total Audience Measurement
by Wayne Friedman
Nielsen's Buy unit -- its market data business for advertisers -- was down 3.2% to $879 million, up 5.9% without currency issues. Nielsen says … Read the whole story
COMMENTARY
Programmatic Media Is Missing Something Big
by Andrew Altersohn, Op-Ed Contributor
Every day we read about the rapid rise of programmatic media, now a $20 billion market with daily volumes 100x the size of the … Read the whole story