MediaPost Publications - Real-Time Daily 02/15/2016

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RTBlog

Rubicon's Novak Takes On Consumer Disrespect, Election As Programmatic Case Study

by Tobi Elkin, Staff Writer

Mari Kim Novak, global CMO of Rubicon Project and veteran ad-tech executive, was speaking with someone recently about the pace of change within the ad-tech space. The person told her: … Read the whole story

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Time Inc. Bought Myspace Parent Viant -- Now What?
by Felicia Greiff
When Time Inc. announced its acquisition of Viant Technology, a data-marketing company that owns Myspace -- among other properties -- some headlines expressed confusion. … Read the whole story
COMMENTARY
Avoid The Big Data Hangover: Mine What You Already Have
by Shaun Quigley, Op-Ed Contributor
Rather than make your foray into Big Data with sexy projects like dynamic pricing, predictive analytics or machine learning, consider basic data mining as … Read the whole story