MediaPost Publications - Real-Time Daily 02/16/2016

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RTBlog

How Call Intelligence Can Fuel Programmatic Buying

by Tobi Elkin, Staff Writer

Invoca is a company you may not have heard of, but it's doing interesting work using call intelligence to help inform advertisers' programmatic ad buys. Essentially, call intelligence can help … Read the whole story

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PubMatic CRO Leaves For Factual; Ooyala Gets New Chief for APAC, Japan
by Felicia Greiff
Pubmatic's global chief revenue officer Rob Jonas has exited the company, taking the role of SVP-revenue at analytics firm Factual. Read the whole story
Adforce.com, NYPS Partner On Digital Ad Network For Newspapers
by Felicia Greiff
The New York Press Service (NYPS) and Adforce.com announced a partnership that offers advertisers a network of 750 weekly, daily, regional and culturally specific … Read the whole story