RTBlog
Header bidding, when used correctly, is a powerful tool. But what about all the costs associated with programmatic transactions of this kind? Publishers and marketers want to know where the … Read the whole story
RhythmOne released its 2015 Mobile Benchmarks report Wednesday, showing that sports, entertainment and travel ads perform well on mobile. The highest completion rates were … Read the whole story
The IAB Technology Laboratory on Tuesday appointed Alanna Gombert to the newly created position of deputy general manager, and vice president, technology and ad … Read the whole story
PushSpring, a mobile app audience data provider, on Tuesday announced a partnership with LiveRamp, a data onboarding platform, that will make PushSpring's proprietary data … Read the whole story
Viewprint tracks consumers' digital behavior across social, linear and digital platforms. These insights are then used by Velocity, the company's in-house integrated marketing agency, … Read the whole story
In a letter to Minnesota Sen. Al Franken, Sue Molinari, Google's VP for public policy and government relations, explains that the company does not … Read the whole story
- COMMENTARY
The Interactive Advertising Bureau drew a very clear line in the sand concerning ad-blocking technology recently when it decided to ban Adblock Plus from … Read the whole story
- COMMENTARY
The spread of ad-blocking technology affects more than advertisers alone. Lost revenue could threaten careers and signal the decline of entire industries. If it's … Read the whole story
