RTBlog
by Tobi Elkin, Staff Writer
Header bidding, when used correctly, is a powerful tool. But what about all the costs associated with programmatic transactions of this kind? Publishers and marketers want to know where the … Read the whole story
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by Felicia Greiff
RhythmOne released its 2015 Mobile Benchmarks report Wednesday, showing that sports, entertainment and travel ads perform well on mobile. The highest completion rates were … Read the whole story
by Tobi Elkin
The IAB Technology Laboratory on Tuesday appointed Alanna Gombert to the newly created position of deputy general manager, and vice president, technology and ad … Read the whole story
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by Tobi Elkin
PushSpring, a mobile app audience data provider, on Tuesday announced a partnership with LiveRamp, a data onboarding platform, that will make PushSpring's proprietary data … Read the whole story
by Wayne Friedman
Viewprint tracks consumers' digital behavior across social, linear and digital platforms. These insights are then used by Velocity, the company's in-house integrated marketing agency, … Read the whole story
by Laurie Sullivan
In a letter to Minnesota Sen. Al Franken, Sue Molinari, Google's VP for public policy and government relations, explains that the company does not … Read the whole story
COMMENTARY
by Alex Groth, Op-Ed Contributor
The Interactive Advertising Bureau drew a very clear line in the sand concerning ad-blocking technology recently when it decided to ban Adblock Plus from … Read the whole story
COMMENTARY
by John McCarus
The spread of ad-blocking technology affects more than advertisers alone. Lost revenue could threaten careers and signal the decline of entire industries. If it's … Read the whole story