RTBlog
In digital advertising, lack of expertise is often seen as a significant pain point in the industry, along with ad blocking, fraud, and a lack of transparency and attribution. Read the whole story
AppNexus' platform saw U.S. CPMs (cost per thousand views) reach an all-time platform high of $1.60 in December, according to the company's Q4 Digital … Read the whole story
Brand-direct media buyers buy more native ads than any other mobile ad format, according to Rubicon Project's fourth annual Global Mobile Survey. The research, … Read the whole story
Dublin-based digital ad network Adforce.com on Thursday announced a partnership with Triton Digital, a tech provider for the audio industry, to bring a premium … Read the whole story
Mobile marketing workflow provider Bucksense launched its programmatic platform on Wednesday. Read the whole story
- COMMENTARY
It may be easy for ad tech companies to gain a perch, but it's harder to scale. So how is cost-of-sales affecting companies' ability … Read the whole story
Publicis Launches VivaKi IQ Academy To Better Educate Employees On Programmatic, Technology And DataIn partnership with Adobe, Publicis Groupe has launched a training program called VivaKi IQ Academy. The program is said to be the first of … Read the whole story
