RTBlog spoke with Adam Padilla, President of BrandFire, an agency that creates real-time marketing campaigns, about creative challenges that marketers face when they're devising real-time campaigns. Read the whole story
Knowledge is power, right? In the spirit of becoming more informed, here's a list of 6 top ad blockers, what they offer and what … Read the whole story
Late last year, Spotify opened up its inventory to programmatic media buyers within a private marketplace. So how are things going? Read the whole story
Adlman will be responsible for managing and growing the company's programmatic offerings across all platforms for its large portfolio of brands, including 'Vogue,' 'Vanity … Read the whole story
In a precursor to a more programmatic solution, independent media services agency U.S. International Media has struck a new kind of unwired network television … Read the whole story