MediaPost Publications - Real-Time Daily 02/22/2016

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RTBlog

Is Amassing So Much Data Really Worth It?

by Felicia Greiff, Staff Writer

Will data acquisitions lead to more data-driven marketing? Read the whole story

Read Now »

MediaPost's Programmatic Insider Summit Kicks Off Today
by Tobi Elkin
Even if you're not here in Phoenix, join MediaPost via livestream for the Programmatic Insider Summit; #MPProgrammatic Read the whole story
An Intro To 'Data-Science-Centric' Agency Union Square Media
by Felicia Greiff
Read up on full-service marketing agency Union Square Media. Read the whole story

COMMENTARY
In Data We Trust
by Jason Goldberg, Op-Ed Contributor
Increasingly, consumers expect perfect information. They don't trust brands' claims, and they insist on seeing the real data. Read the whole story