RTBlog
by Tobi Elkin, Staff Writer
Here in beautiful, sunny Arizona, the air is thick with brand marketers, agencies and vendors all looking to learn from one another about how to do programmatic successfully, about the … Read the whole story
-
by Tobi Elkin
Synacor, a multiscreen technology and monetization partner for video, Internet and communications providers, device manufacturers and enterprises, on Tuesday announced it acquired the privately … Read the whole story
by Felicia Greiff
"Always be testing," (a reference to the "Glengarry Glen Ross" line "Always be closing"), was a key lesson from Katie Szumowski, VP-media, Vonage, in … Read the whole story
-
by Felicia Greiff
Real-Time Daily's own Tobi Elkin hosted a panel called "Not So Fast: Why Marketers Still Hold Back Their Programmatic Investments," Monday at MediaPost's Programmatic … Read the whole story
-
by Tobi Elkin
Speakers on Monday debated the complexities and sheer challenges posed by DMPs and data -- who owns it, manages it and how to share … Read the whole story
-
by Tobi Elkin
Day 2 of MediaPost's Programmatic Insider Summit on Tuesday features keynoter Nicolle Pangis, COO of Xaxis. Read the whole story
COMMENTARY
by Todd Garland, Op-Ed Contributor
When did it become acceptable for advertisers to allocate a perceived value to a publisher's inventory? If we're looking for examples to help us … Read the whole story