RTBlog
by Tobi Elkin, Staff Writer
These days, nothing seems to elicit more angst in the advertising/marketing and publisher communities than ad blocking. RTBlog chats with Mark Addison of @AdBlockPlus. Read the whole story
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by Tobi Elkin
Day 3 of MediaPost's Programmatic Insider Summit on Wednesday concludes with a keynote conversation between Steve Smith, editorial director, events at MediaPost and Christian … Read the whole story
by Felicia Greiff
Nicolle Pangis, COO, Xaxis, kicked off day two of MediaPost's Programmatic Insider Summit with a keynote called, "Better Creative, Smarter Ads: Making Advertising More … Read the whole story
by Felicia Greiff
Real-Time Daily editor Tobi Elkin hosted a second panel at MediaPost's Programmatic Insider Summit, and this time, the focus was ad blocking -- a … Read the whole story
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by Tobi Elkin
Index Exchange on Wednesday announced a partnership with Bounce Exchange, a provider of behavioral automation, to increase the supply of viewable ads. Read the whole story
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by Tobi Elkin
The consensus among a panel of experts on Tuesday was that header bidding remains a very new tool, and adoption remains low. In addition, … Read the whole story
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by Tobi Elkin
Demand-side platforms (DSPs) are plentiful, and marketers frequently use several. But why? Read the whole story
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by Wayne Friedman
Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million versus $125.3 million. The ad tech company also recorded an increase in RTB … Read the whole story
by Joe Mandese
Whether it had anything to do with Americans forgetting to put something in the mail or not, the supply of mobile unique users soared … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Zvika Netter, CEO of Innovid, says he's been an "entrepreneur since I was a kid." He founded his company Innovid in 2007 initially as … Read the whole story