RTBlog
These days, nothing seems to elicit more angst in the advertising/marketing and publisher communities than ad blocking. RTBlog chats with Mark Addison of @AdBlockPlus. Read the whole story
Day 3 of MediaPost's Programmatic Insider Summit on Wednesday concludes with a keynote conversation between Steve Smith, editorial director, events at MediaPost and Christian … Read the whole story
Nicolle Pangis, COO, Xaxis, kicked off day two of MediaPost's Programmatic Insider Summit with a keynote called, "Better Creative, Smarter Ads: Making Advertising More … Read the whole story
Real-Time Daily editor Tobi Elkin hosted a second panel at MediaPost's Programmatic Insider Summit, and this time, the focus was ad blocking -- a … Read the whole story
Index Exchange on Wednesday announced a partnership with Bounce Exchange, a provider of behavioral automation, to increase the supply of viewable ads. Read the whole story
The consensus among a panel of experts on Tuesday was that header bidding remains a very new tool, and adoption remains low. In addition, … Read the whole story
Demand-side platforms (DSPs) are plentiful, and marketers frequently use several. But why? Read the whole story
Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million versus $125.3 million. The ad tech company also recorded an increase in RTB … Read the whole story
Whether it had anything to do with Americans forgetting to put something in the mail or not, the supply of mobile unique users soared … Read the whole story
- COMMENTARY
Zvika Netter, CEO of Innovid, says he's been an "entrepreneur since I was a kid." He founded his company Innovid in 2007 initially as … Read the whole story
