RTBlog
As MediaPost's Programmatic Insider Summit wrapped Wednesday, it was clear that the consumer experience is one of the topics foremost on the minds of marketers and media professionals. Read the whole story
In a panel called "Solving For Mobile Matching," Scott Harkey, president, Owens Harkey, said he thinks the industry has a responsibility to create content … Read the whole story
Global publisher Bauer Xcel Media leans heavily on header bidding and programmatic media buys to generate tons of traffic to its properties. Read the whole story
Cardlytics, an ad-tech company that uses purchase intelligence to inform clients' marketing, announced its Platform Solutions on Thursday: a suite of products that aim … Read the whole story
- COMMENTARY
Facebook's recent decision to exit the ad-server market may seem like little more than a simple business decision. There is no doubt that the … Read the whole story
Beginning this fall, NBC says advertisers can use data and automation to build media plans including linear TV inventory for NBCUniversal's cable and broadcast … Read the whole story
