RTBlog
by Tobi Elkin, Staff Writer
Google launched First Look for publishers, its own flavor of header bidding, not so long ago. It's not a true header-bidding solution because it doesn't sit on the header of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably … Read the whole story
by Felicia Greiff
Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. Read the whole story
COMMENTARY
by John Motavalli, Columnist
Time Inc. is reportedly considering some kind of deal with Yahoo, possibly a merger. But even Google doesn't dominate digital advertising the way Time … Read the whole story