Friday, February 26, 2016
RTBlog
Google launched First Look for publishers, its own flavor of header bidding, not so long ago. It's not a true header-bidding solution because it doesn't sit on the header of … Read the whole story
COMMENTARYAt this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably … Read the whole story
Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. Read the whole story
- COMMENTARY
Time Inc. is reportedly considering some kind of deal with Yahoo, possibly a merger. But even Google doesn't dominate digital advertising the way Time … Read the whole story
