In my opinion, what is truly needed to organize the morass of TV's Big Data is the same thing I'd recommend for taming a much bigger universe of consumer data: … Read the whole story
Ad tech developer Sonobi announced that its Jetstream platform (and its new "server-to-server" buying capability) will be integrated into OMG's Annalect Group's tech stack. Read the whole story
Suddenly, "ad tech" is a bad term, and a chorus stretching from Madison Avenue to Silicon Valley is screaming "mar tech" at the top … Read the whole story
Did marketers miss out on Hollywood's big night? Tremor Video crunched the numbers on real-time marketing at the Oscars. Read the whole story
This week, NBCUniversal made a splash by announcing the extension of NBCUx, its digital programmatic platform, to linear TV. ABI asked some industry players … Read the whole story
Using multiple devices is changing the way consumers' brains work, said Ben Gaddis, chief innovation officer of Austin-based digital agency T3. Read the whole story
Pep Boys, the auto accessories and car repair services chain, finds social media -- particularly lnstagram -- helpful in boosting customer engagement. It's also … Read the whole story
Marketing analytics firm AQ has offices in Walmart-based Bentonville, Ark., Norwalk, CT, Atlanta, London and Bangalore. The AQ acquisition could lead to further opportunities … Read the whole story