RTBlog
by Felicia Greiff, Staff Writer
Stands CEO Roy Rosenfeld explains his product, a Chrome ad blocking extension that allows users to whitelist some sites and give to charities of their choice. Read the whole story
by Tobi Elkin
Pixalate, a global intelligence platform and real-time fraud protection provider, on Thursday announced a new metric that it says will offer a more comprehensive … Read the whole story
-
by Tobi Elkin
Mobile ad-tech provider Fyber on Thursday announced that its parent company, RNTS Media, has signed a binding agreement to acquire Inneractive, a mobile RTB-based … Read the whole story
by Felicia Greiff
Creative hasn't kept pace with the evolution of the advertising landscape in the past 10 years, according to Spongecell CEO Ben Kartzman. Spongecell aims … Read the whole story
-
by Joe Mandese
In a material development that could significantly improve the video advertising experience, AppNexus this morning unveiled new technology that reduces the latency of video … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Live-streaming video provides a way to interact with consumers in real time and use that data to fuel other types of media campaigns -- … Read the whole story