RTBlog
by Tobi Elkin, Staff Writer
This week the Global Audience Based Buying Conference (GABBCON) gathered for its New York Audience-Based Buying Summit. GABBCON bills itself as a group of organizations that aren't "satisfied with
the … Read the whole story
by Joe Mandese
Despite current concerns surrounding transparency issues such as fraud, non-human traffic and "viewability," demand-side budgets for programmatic ad technology are expected to expand, according … Read the whole story
by Steve McClellan
That's according to a just-issued study by the Association of National Advertisers and Forrester, which found that while programmatic ad buying has grown sharply … Read the whole story
by Wayne Friedman
The service -- built by video advertising/technology platform company Videology -- will incorporate AT&T's TV Blueprint audience-base inventory platform. It allows access to linear … Read the whole story
by Felicia Greiff
Tremor Video announced its 2015 earnings on Thursday, reporting revenues of $174 million for the fiscal year of 2015, up 9% year-over-year. Read the whole story
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by Tobi Elkin
Mobile ad-tech provider Fyber on Thursday announced that its parent company, RNTS Media, has signed a binding agreement to acquire Inneractive, a mobile RTB-based … Read the whole story
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by Tobi Elkin
Twelvefold Media, a company that creates custom content channels through its proprietary technology Perfect Pages, on Friday announced a 100% in-view guarantee available for … Read the whole story
by Tobi Elkin
Nielsen on Thursday announced that it completed its acquisition of Pointlogic, a global provider of marketing decision support systems. Pointlogic software aids media-planning functions … Read the whole story
by Tobi Elkin
Time Inc. on Thursday announced that it completed the acquisition of Viant Technology Inc., a data-driven company that owns Myspace. The purchase combines Time … Read the whole story