RTBlog
by Tobi Elkin, Staff Writer
TubeMogul's "Manifesto For Independence" campaign taking Google to task certainly packs a punch. TubeMogul says Google doesn't play fair with marketers, maintaining the search giant has a "conflict of
interest." Read the whole story
by Felicia Greiff
Months after acquiring German ad tech company Device[9], Flashtalking is seeing an increase in attributed conversions that would otherwise fall outside the reach of … Read the whole story
by Felicia Greiff
Boston-based Digilant named Alan Osetek its global CEO to lead the company's expansion. Read the whole story
by Ben Frederick
Clear Channel Outdoor Americas (CCOA) announced the creation of a new position, SVP of programmatic, and that Wade Rifkin, formerly of social data platform … Read the whole story
-
by Tobi Elkin
Think of header bidding as putting the auction first, not last. Plus, it's a decent way to get incremental demand and drive more yield … Read the whole story
-
by Tobi Elkin
The industry needs to stop talking about programmatic as something that's the opposite of manual. That's one of the messages delivered by Ruud Wanck, … Read the whole story
by Felicia Greiff
In a complex media ecosystem, is there a way to a simpler metrics machine? Read the whole story
COMMENTARY
by Calum Smeaton
When television advertising is so expensive, the need for better attribution has never been higher. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
IAB Tech Lab is giving members the code they need to detect ad blockers so they can finally take a stand against digital shoplifters. Read the whole story