RTBlog
Research finding on programmatic media conducted by the Association of National Advertisers (ANA) and Forrester Research make it plain: Growth in programmatic media could stall if issues around transparency aren't … Read the whole story
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Marketers are often seen as not "getting" the latest tech. Perhaps some vendors should be looking at themselves. Read the whole story
AerServ announced a partnership on Wednesday with Pixalate to help ensure traffic quality on AerServ's mobile ad serving and mediation platform. Read the whole story
Agencies are taking an increased shine to streaming video and audio option, according to a fourth-quarter survey conducted by STRATA. Read the whole story
Rubicon Project and Cadreon, IPG Mediabrands' ad tech unit, announced a global partnership to support programmatic direct buying Wednesday. Read the whole story
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Digital rights groups are telling the FCC that broadband providers can glean a great deal of information about subscribers, even when traffic is encrypted. Read the whole story
