RTBlog
by Tobi Elkin, Staff Writer
We've been hearing and talking a lot about transparency in programmatic media buying, and media buying in general. The issues of transparency are very real -- day in and day … Read the whole story
by Felicia Greiff
On Thursday, Mobile ad-tech provider Fyber announced it's releasing a new self-service ad server to help publishers run direct-sold and cross-promotional campaigns. Read the whole story
by Wendy Davis, Felicia Greiff
The industry self-regulatory group Digital Advertising Alliance is launching a new ad campaign promoting its AdChoices program, which aims to inform consumers about online … Read the whole story
by Felicia Greiff
PubMatic announced a new hire today: Paul Gubbins, previously head of programmatic-EMEA, Millennial Media, will be the U.K. country manager for the marketing automation … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Despite scary headlines that speak of $8 billion in fraud and junk and "stolen" inventory, the programmatic industry appears to be cleaning up its … Read the whole story