RTBlog
by Tobi Elkin, Staff Writer
Turner is focused on programmatic ad sales and sees potential in PMPs. Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- OMMA SXSW kicked off on a divisive note here Friday with a major publisher advocating stronger gatekeeping roles for consumers who … Read the whole story
COMMENTARY
by Cody Liew
AUSTIN, TEXAS -- I've been here at SXSW for two days and I must say, it's been amazing. The track I'm following is Content … Read the whole story
by Felicia Greiff
BlockBust, created by Tiller, aims to help publishers recognize which parts of their site are vulnerable to ad blocking. Read the whole story
COMMENTARY
by Mike Caprio, Op-Ed Contributor
Like most people in our space, I was surprised to see Facebook's ad-tech chief Dave Jakubowski announce the end of plans to launch a … Read the whole story
by Felicia Greiff
Denver-based programmatic ad platform Choozle is launching account-based targeting tools, including CRM (customer relationship management) matching and IP addresses targeting. Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- Even as taxi and limousine workers worry about being replaced by technology, Uber and Lyft drivers should start looking for a … Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- That's what Doug Ziewacz, head of North America media and advertising for UnderArmour Connected Fitness, suggested during the OMMA SXSW "Internet … Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- That's what Thom Gruhler, Corporate Vice President, Brand and Integrated Marketing, Microsoft, suggested the not-too-distant future of media could be for … Read the whole story