RTBlog
In the past few years, SxSW has taken some criticism. Has it gotten too broad? Irrelevant? Definitely not this time, at least where programmatic is concerned. Read the whole story
- COMMENTARY
A buyer's approach to the inventory waterfall can piece together a programmatic campaign using technology to capture more than the right audience at the … Read the whole story
Publicly traded Tel Aviv-based global marketing tech firm Perion released earnings for the final quarter and fiscal year of 2015, reporting that the company … Read the whole story
- COMMENTARY
Are new forms of ad pricing -- CPE, CPA or CPI -- gaining ground in programmatic? Maybe. Read the whole story
- COMMENTARY
Despite not being a new phenomenon - ad blockers have been available on desktop browsers for years - they have caused panic among publishers, … Read the whole story
- COMMENTARY
Only 46% of digital ads were "viewable" in 2015, about the same as the year before, says a Viant report. Separately, the 30-second digital … Read the whole story
